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Adobe Real-Time CDP Specialist

Unified Profiles. Real-Time Activation.

Adobe Real-Time CDP sits at the centre of the modern data stack — unifying customer identity across sources and activating audiences to paid media, email, and personalisation channels in real time. We place Real-Time CDP specialists who have built production schemas, configured source and destination connectors, and delivered measurable activation results.

  • XDM schema design, identity graph configuration, and multi-source data ingestion
  • Segment Builder audience creation and real-time activation to ad platforms and email systems
  • We screen for practical depth, not just certifications
  • Contract, contract-to-hire, or full-time — your choice
  • US and Canada talent. Shortlist in 5–10 business days.
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About CRM Force

Boutique means something different when the person who built the company has done the work.

Saad Ahmed, Founder of CRM Force
Founded by a practitioner

Saad Ahmed spent 20 years as a CRM consultant, solution architect, and implementation lead — building marketing automation and CRM systems for clients from start-ups to publicly traded enterprises. He founded CRM Force to bring practitioner-led vetting to a space dominated by generalist agencies.

Two-step vetting

Every candidate goes through a two-step internal qualification process — reviewed by two separate evaluators before they reach you. We confirm experience, certifications, technical depth, and fit. You receive a shortlist, not a resume dump.

What we place

CRM consultants, architects, developers, and admins. Marketing automation specialists. RevOps leaders, business analysts, and project managers. If it touches the CRM or marketing technology stack, we place it. Contract, contract-to-hire, and direct hire — across all seniority levels.

We Recruit for You

Three reasons companies choose us over a traditional recruiter — and what makes the difference in practice.

Vetted by Someone Who Has Done the Work

Saad Ahmed, founder of CRM Force, spent 20 years as a CRM Consultant and Solution Architect — building HubSpot implementations, designing data models, and running client engagements himself. When he reviews a candidate for your role, he is not reading a job description. He is evaluating whether someone can do work he has done himself. That distinction matters.

No Resume Dumps. A Shortlist You Can Act On.

You receive 3 to 5 pre-vetted candidates, each with our written assessment — why we believe they fit your role, where they are strong, and what to probe in the interview. Our internal process puts every candidate through two separate evaluation stages before they reach you. You only meet people who have cleared the bar.

Three Engagement Models. One Standard.

Contract for short and long-term engagements. Contract-to-hire when you want to try before you commit. Direct placement for permanent roles. Every model includes the same sourcing, multi-stage screening, skills assessment, and reference validation. The delivery vehicle changes — the standard does not.

Our Recruitment Process

Four steps from brief to shortlist — no surprises, no padding, no wasted interviews.

We Learn Your Requirements

A focused role briefing call — not a generic intake form. We ask about portal size, Hub configuration, seniority level, technical depth required, team structure, and what a genuinely great candidate looks like for your specific situation. The brief matters more than most clients expect.

We Search Our Network

We work our pre-built database of CRM and HubSpot professionals alongside targeted outreach to passive candidates who are not actively applying. The majority of the people we present are not on job boards — they are available to the right opportunity, if the right person asks.

You Receive a Shortlist

Typically 3 to 5 pre-vetted candidates, each with our written assessment — not just a resume. We tell you why we believe each person is right for your specific role, where they are strong, and what you should probe in the interview. You decide who moves forward.

We Support You to Offer

We coordinate interviews, facilitate debriefs, provide market-rate compensation benchmarks, and support you through the offer stage. The search does not end when we send the shortlist — it ends when you have the right person in the role.

Find an Adobe Real-Time CDP Specialist

We place CRM and Marketing Automation professionals across the US and Canada.

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Industries We Serve

Adobe Real-Time CDP specialists are placed across retail, financial services, media, travel, and B2B — wherever unified customer identity and real-time audience activation drive competitive advantage. We work with organizations of all sizes — from growth-stage startups to publicly traded enterprises — across all major industries.

Information Technology
Health Care
Financials
Consumer Discretionary
Communication Services
Industrials
Consumer Staples
Energy
Real Estate
Materials
Utilities

Not sure what you need? We can help you define the role.

One conversation is usually enough. No commitment required.

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When You Need an Adobe Real-Time CDP Specialist

A few things we hear from clients before they reach out.

  • Unifying customer identity across web, mobile, CRM, and offline data sources
  • Building and activating high-value audience segments to paid and owned channels
  • Configuring source connectors for Salesforce, Marketo, or cloud data warehouses
  • Enabling real-time personalisation via destination connections to Target or Journey Optimizer
  • Governance and consent management for privacy-compliant audience activation

How We Vet Adobe Real-Time CDP Specialists

Real-Time CDP requires cross-discipline depth — data architecture, identity resolution, and activation strategy. We assess all three.

XDM Schema Design We confirm candidates can design Experience Data Model schemas for person, event, and B2B classes — including required fields for identity resolution and downstream activation.
Identity Graph & Merge Policies We test understanding of identity namespaces, deterministic vs probabilistic stitching, and merge policy configuration for handling conflicting profile attributes.
Source & Destination Connectors We evaluate hands-on experience configuring batch and streaming source connectors (CRM, analytics, data warehouses) and destination connectors (Meta, Google, email platforms).
Segment Builder & Activation We verify proficiency building rule-based and ML-generated segments in Segment Builder, scheduling activation flows, and measuring downstream audience performance.

Red Flags to Watch For

  • Confuses Real-Time CDP with a traditional DMP or CRM — cannot explain the identity graph distinction
  • No hands-on experience with XDM schema design — only used pre-built templates
  • Cannot explain the difference between batch and streaming ingestion and when each is appropriate
  • Has configured destinations but never validated that audience data arrived correctly downstream

Whatever your sector, we know CRM talent.

Tell us about the role and we will get back to you within one business day.

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Real-Time CDP Specialisations We Place

Adobe Real-Time CDP talent spans data engineering, identity strategy, and activation management.

Data Ingestion & Schema

XDM schema design, source connector configuration, and data quality validation for production CDP deployments.

Identity Resolution

Identity graph configuration, namespace strategy, and merge policy design for unified customer profiles.

Audience Segmentation

Segment Builder rule authoring, ML audience creation, and lookalike modelling for high-value activation.

Destination Activation

Real-time and batch activation to paid media, email, and personalisation platforms via destination connectors.

Adobe Real-Time CDP Roles We Place

We place Real-Time CDP talent across the full implementation and activation lifecycle.

Real-Time CDP Engineer

Designs XDM schemas, configures source connectors, and builds the data foundation for production CDP deployments.

  • XDM schema and dataset design
  • Source connector configuration
  • Identity namespace strategy

CDP Activation Manager

Owns audience segmentation strategy and manages destination activations to paid and owned channels.

  • Segment Builder proficiency
  • Destination connector management
  • Activation performance measurement

CDP Architect

Designs the end-to-end CDP architecture including data governance, consent management, and integration patterns.

  • Platform architecture design
  • Governance and privacy compliance
  • Cross-platform integration strategy

Frequently Asked Questions

What is Adobe Real-Time CDP used for?
Adobe Real-Time CDP unifies customer data from multiple sources into persistent profiles and activates those profiles to advertising platforms, email systems, and personalisation engines in real time — enabling consistent, relevant experiences across every channel.
How is Real-Time CDP different from Adobe Audience Manager?
Audience Manager is a cookie-based DMP optimised for anonymous audience targeting. Real-Time CDP is built on Experience Platform, works with known and anonymous identities, persists profiles across sessions, and connects to a much broader set of destinations including CRM and email.
What is the typical timeline for a Real-Time CDP implementation?
A foundational implementation with 3-5 data sources and initial destination activations typically takes 12-20 weeks. Enterprise deployments with complex identity graphs and governance requirements can extend to 6+ months.
Do you place Real-Time CDP specialists for ongoing management roles?
Yes. Beyond initial implementation, organisations need ongoing specialists to manage audience refreshes, monitor data quality, expand source connections, and optimise activation performance. We place for both project and permanent roles.

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