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Adobe Data Collection Specialist

Adobe Tags & Experience Platform Data Collection

Adobe Data Collection (formerly Adobe Launch) is the tag management system that feeds behavioural data into Adobe Analytics, Target, and Experience Platform. When it is implemented correctly, every downstream application gets clean, consistent data. When it is not, the entire measurement stack is compromised. We place Data Collection specialists who have built production tag implementations, configured event forwarding, and authored custom extensions.

  • Adobe Tags rule authoring, extension configuration, and data layer design for multi-property deployments
  • Server-side event forwarding to Experience Platform, analytics platforms, and advertising destinations
  • We screen for practical depth, not just certifications
  • Contract, contract-to-hire, or full-time — your choice
  • US and Canada talent. Shortlist in 5–10 business days.
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About CRM Force

Boutique means something different when the person who built the company has done the work.

Saad Ahmed, Founder of CRM Force
Founded by a practitioner

Saad Ahmed spent 20 years as a CRM consultant, solution architect, and implementation lead — building marketing automation and CRM systems for clients from start-ups to publicly traded enterprises. He founded CRM Force to bring practitioner-led vetting to a space dominated by generalist agencies.

Two-step vetting

Every candidate goes through a two-step internal qualification process — reviewed by two separate evaluators before they reach you. We confirm experience, certifications, technical depth, and fit. You receive a shortlist, not a resume dump.

What we place

CRM consultants, architects, developers, and admins. Marketing automation specialists. RevOps leaders, business analysts, and project managers. If it touches the CRM or marketing technology stack, we place it. Contract, contract-to-hire, and direct hire — across all seniority levels.

We Recruit for You

Three reasons companies choose us over a traditional recruiter — and what makes the difference in practice.

Vetted by Someone Who Has Done the Work

Saad Ahmed, founder of CRM Force, spent 20 years as a CRM Consultant and Solution Architect — building HubSpot implementations, designing data models, and running client engagements himself. When he reviews a candidate for your role, he is not reading a job description. He is evaluating whether someone can do work he has done himself. That distinction matters.

No Resume Dumps. A Shortlist You Can Act On.

You receive 3 to 5 pre-vetted candidates, each with our written assessment — why we believe they fit your role, where they are strong, and what to probe in the interview. Our internal process puts every candidate through two separate evaluation stages before they reach you. You only meet people who have cleared the bar.

Three Engagement Models. One Standard.

Contract for short and long-term engagements. Contract-to-hire when you want to try before you commit. Direct placement for permanent roles. Every model includes the same sourcing, multi-stage screening, skills assessment, and reference validation. The delivery vehicle changes — the standard does not.

Our Recruitment Process

Four steps from brief to shortlist — no surprises, no padding, no wasted interviews.

We Learn Your Requirements

A focused role briefing call — not a generic intake form. We ask about portal size, Hub configuration, seniority level, technical depth required, team structure, and what a genuinely great candidate looks like for your specific situation. The brief matters more than most clients expect.

We Search Our Network

We work our pre-built database of CRM and HubSpot professionals alongside targeted outreach to passive candidates who are not actively applying. The majority of the people we present are not on job boards — they are available to the right opportunity, if the right person asks.

You Receive a Shortlist

Typically 3 to 5 pre-vetted candidates, each with our written assessment — not just a resume. We tell you why we believe each person is right for your specific role, where they are strong, and what you should probe in the interview. You decide who moves forward.

We Support You to Offer

We coordinate interviews, facilitate debriefs, provide market-rate compensation benchmarks, and support you through the offer stage. The search does not end when we send the shortlist — it ends when you have the right person in the role.

Find an Adobe Data Collection Specialist

We place CRM and Marketing Automation professionals across the US and Canada.

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Industries We Serve

Adobe Data Collection specialists are placed at enterprises running Adobe Analytics, Target, Real-Time CDP, or Journey Optimizer — wherever clean behavioural data collection is the foundation of the measurement and personalisation stack. We work with organizations of all sizes — from growth-stage startups to publicly traded enterprises — across all major industries.

Information Technology
Health Care
Financials
Consumer Discretionary
Communication Services
Industrials
Consumer Staples
Energy
Real Estate
Materials
Utilities

Not sure what you need? We can help you define the role.

One conversation is usually enough. No commitment required.

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When You Need an Adobe Data Collection Specialist

A few things we hear from clients before they reach out.

  • Implementing Adobe Tags across a multi-property web or app deployment
  • Migrating from DTM (Dynamic Tag Manager) or a third-party TMS to Adobe Data Collection
  • Configuring event forwarding to send data server-side to Experience Platform or ad destinations
  • Auditing and remediating an existing Adobe Analytics implementation with data quality issues
  • Building custom extension code for non-standard tracking requirements beyond built-in extensions

How We Vet Adobe Data Collection Specialists

Data Collection requires both technical depth in JavaScript and tag architecture and understanding of downstream data consumers. We assess both.

Tag Rule Architecture We confirm candidates can design rule structures — event listeners, conditions, and actions — that maintain data consistency across page types, SPAs, and async loading scenarios without polluting the data layer.
Data Layer Design We test understanding of data layer architecture patterns (Adobe Client Data Layer, W3C CEDDL), how to consume inconsistent legacy data layers, and how to design scalable data layer specifications for development teams.
Adobe Analytics Implementation We evaluate experience mapping tag data to Analytics variables — eVars, props, events, products syntax — including list variables, context data, and plug-in implementation via AppMeasurement and Web SDK.
Web SDK & Event Forwarding We verify proficiency with the Adobe Experience Platform Web SDK (Alloy.js), XDM data mapping for real-time profile ingestion, and server-side event forwarding configuration to Experience Platform and third-party destinations.

Red Flags to Watch For

  • Only experience is with Google Tag Manager — no Adobe Tags or Adobe Launch background
  • Cannot explain the difference between client-side and server-side event forwarding
  • No understanding of Adobe Analytics variable mapping — treats it as just adding a tag
  • Has never written custom extension code — only used out-of-the-box extensions

Whatever your sector, we know CRM talent.

Tell us about the role and we will get back to you within one business day.

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Data Collection Specialisations We Place

Adobe Data Collection talent spans tag engineering, analytics implementation, and server-side data forwarding.

Tag Implementation

Adobe Tags rule authoring, data layer design, and multi-property tag management for complex web deployments.

Analytics Tracking

Adobe Analytics variable mapping, eVar/prop/event configuration, and Web SDK XDM data layer design.

Web SDK Migration

AppMeasurement to Web SDK migration, XDM schema alignment, and Alloy.js implementation.

Event Forwarding

Server-side event forwarding to Experience Platform, Meta CAPI, Google Ads, and other destinations.

Adobe Data Collection Roles We Place

From analytics implementation engineers to event forwarding architects, we place the full Data Collection talent spectrum.

Tag Implementation Engineer

Implements and maintains Adobe Tags across web properties including rule authoring, data layer integration, and QA.

  • Rule architecture and authoring
  • Data layer integration
  • Cross-browser and SPA testing

Analytics Implementation Specialist

Owns the Adobe Analytics variable mapping strategy and implementation quality across the tag deployment.

  • Variable mapping design
  • eVar/prop/event implementation
  • Data validation and audit

Web SDK & Event Forwarding Specialist

Implements AEP Web SDK and configures server-side event forwarding to Experience Platform and ad destinations.

  • Alloy.js Web SDK implementation
  • XDM data layer design
  • Server-side forwarding configuration

Frequently Asked Questions

What is Adobe Data Collection and how does it relate to Adobe Launch?
Adobe Data Collection is the current name for the tag management platform previously known as Adobe Launch. It includes the client-side tag management UI (Adobe Tags), the server-side event forwarding capability, and the Adobe Experience Platform Web SDK (Alloy.js) for sending data directly to Experience Platform — all under a unified Data Collection umbrella.
What is the difference between Adobe Tags and Google Tag Manager?
Both are tag management systems, but Adobe Tags is native to the Adobe Experience Cloud and has first-party extensions for seamless integration with Adobe Analytics, Target, and Experience Platform. It also supports server-side event forwarding natively. Google Tag Manager is platform-agnostic and more widely used for non-Adobe stacks, but requires workarounds for deep Adobe integrations.
What is the Adobe Experience Platform Web SDK and should we migrate to it?
The AEP Web SDK (Alloy.js) is a modern JavaScript library that sends data directly to Adobe Experience Platform via the Edge Network, replacing the older AppMeasurement library for Analytics and at.js for Target. Migration is recommended for organisations running multiple Adobe applications, as it simplifies the tag implementation and enables real-time profile ingestion. Migration requires careful planning — we can help scope the engagement.
How do you validate that a Data Collection implementation is working correctly?
Validation involves a combination of browser developer tools (Adobe Experience Cloud Debugger extension), Adobe Analytics DebugView and reports, AEP monitoring dashboards for ingestion, and systematic testing across page types. A proper validation process should cover all defined tracking requirements, not just sample pages — which is where many implementations fall short.

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