Commerce Cloud keeps moving. Here is what Salesforce updated in 2026 for retailers and brands running their ecommerce operations on the platform.
Composable Storefront Improvements
Salesforce made significant improvements to the composable storefront (PWA Kit) in 2026. Performance optimizations reduced page load times, and the component library was expanded with more ready-to-use UI components. Development teams building headless storefronts get a stronger foundation to start from and less custom work to reach a performant, fully-featured store.
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Commerce GPT Expansion
Generative AI features expanded significantly in Commerce Cloud in 2026. Merchandisers can now use AI to generate product descriptions, page headlines, promotional banners copy, and personalized offer messages at scale. The AI respects brand guidelines that merchandisers define, ensuring generated content matches the brand voice. For retailers with large catalogs, this removes a major content production bottleneck.
B2B Commerce Enhancements
The B2B Commerce product received meaningful updates this year. Contract pricing management improved, with more flexibility in how account-specific pricing rules are configured and maintained. The reorder workflow was simplified for buyers who frequently purchase the same items. Order approval chains now support more complex multi-level approval requirements that larger purchasing organizations need.
"B2B buyers expect the same seamless experience they have as consumers. The 2026 updates move B2B Commerce closer to meeting that expectation."
Order Management Updates
Salesforce updated the order management capabilities in Commerce Cloud this year with improvements to split shipment handling and return management workflows. For retailers operating across multiple fulfillment centers, managing split orders is now more flexible. Customer-initiated returns through self-service portals are smoother, reducing service team workload for straightforward return requests.
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Einstein AI Improvements
The Einstein recommendation engine received updates that improve cold-start performance for new products and new shoppers with limited purchase history. Merchants adding new products to their catalog see faster ramp-up time before Einstein can generate meaningful recommendations for those products. For storefronts with high product turnover or frequent seasonal catalog refreshes, this is a meaningful improvement.
Data Cloud Integration
Salesforce expanded the native integration between Commerce Cloud and Salesforce Data Cloud in 2026. Retailers can now bring richer customer data from external sources — loyalty programs, in-store purchase data, third-party enrichment — into their personalization layer through Data Cloud. The result is more complete shopper profiles that drive more relevant recommendations and offers.
This content was created with AI assistance.
Sources and Disclosures
Information in this article reflects publicly available Salesforce product documentation and release notes. Sources include Salesforce Commerce Cloud release notes, salesforce.com/commerce, and Salesforce Trailhead documentation. No invented statistics are included.
