Hire an SAP
SAP ABAP Developer
Custom SAP Development & Enhancement
SAP ABAP is the proprietary language that powers custom development inside SAP — reports, enhancements, interfaces, workflows, and Fiori applications all require ABAP expertise. We place ABAP developers who have written production code in S/4HANA environments, understand the clean core extension model, and can deliver enhancements that survive SAP upgrades.
- Custom ABAP programs, BAdI/BAdi implementations, user exits, and S/4HANA-compliant enhancement patterns
- ABAP RESTful Application Programming Model (RAP), Fiori/SAPUI5 development, and OData service design
- We screen for practical depth, not just certifications
- Contract, contract-to-hire, or full-time — your choice
- US and Canada talent. Shortlist in 5–10 business days.
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About CRM Force
Boutique means something different when the person who built the company has done the work.
Saad Ahmed spent 20 years as a CRM consultant, solution architect, and implementation lead — building marketing automation and CRM systems for clients from start-ups to publicly traded enterprises. He founded CRM Force to bring practitioner-led vetting to a space dominated by generalist agencies.
Every candidate goes through a two-step internal qualification process — reviewed by two separate evaluators before they reach you. We confirm experience, certifications, technical depth, and fit. You receive a shortlist, not a resume dump.
CRM consultants, architects, developers, and admins. Marketing automation specialists. RevOps leaders, business analysts, and project managers. If it touches the CRM or marketing technology stack, we place it. Contract, contract-to-hire, and direct hire — across all seniority levels.
We Recruit for You
Three reasons companies choose us over a traditional recruiter — and what makes the difference in practice.
Vetted by Someone Who Has Done the Work
Saad Ahmed, founder of CRM Force, spent 20 years as a CRM Consultant and Solution Architect — building HubSpot implementations, designing data models, and running client engagements himself. When he reviews a candidate for your role, he is not reading a job description. He is evaluating whether someone can do work he has done himself. That distinction matters.
No Resume Dumps. A Shortlist You Can Act On.
You receive 3 to 5 pre-vetted candidates, each with our written assessment — why we believe they fit your role, where they are strong, and what to probe in the interview. Our internal process puts every candidate through two separate evaluation stages before they reach you. You only meet people who have cleared the bar.
Three Engagement Models. One Standard.
Contract for short and long-term engagements. Contract-to-hire when you want to try before you commit. Direct placement for permanent roles. Every model includes the same sourcing, multi-stage screening, skills assessment, and reference validation. The delivery vehicle changes — the standard does not.
Our Recruitment Process
Four steps from brief to shortlist — no surprises, no padding, no wasted interviews.
We Learn Your Requirements
A focused role briefing call — not a generic intake form. We ask about portal size, Hub configuration, seniority level, technical depth required, team structure, and what a genuinely great candidate looks like for your specific situation. The brief matters more than most clients expect.
We Search Our Network
We work our pre-built database of CRM and HubSpot professionals alongside targeted outreach to passive candidates who are not actively applying. The majority of the people we present are not on job boards — they are available to the right opportunity, if the right person asks.
You Receive a Shortlist
Typically 3 to 5 pre-vetted candidates, each with our written assessment — not just a resume. We tell you why we believe each person is right for your specific role, where they are strong, and what you should probe in the interview. You decide who moves forward.
We Support You to Offer
We coordinate interviews, facilitate debriefs, provide market-rate compensation benchmarks, and support you through the offer stage. The search does not end when we send the shortlist — it ends when you have the right person in the role.
Find an SAP ABAP Developer
We place CRM and Marketing Automation professionals across the US and Canada.
Industries We Serve
SAP ABAP developers are placed across all industries running SAP — manufacturing, financial services, utilities, retail, public sector, and healthcare — wherever custom development is required beyond standard SAP configuration. We work with organizations of all sizes — from growth-stage startups to publicly traded enterprises — across all major industries.
Not sure what you need? We can help you define the role.
One conversation is usually enough. No commitment required.
When You Need an SAP ABAP Developer
A few things we hear from clients before they reach out.
- Building custom reports, ALV grids, and data extraction programs in ABAP for business reporting
- Implementing BAdI enhancements and user exits to extend standard SAP functionality
- Developing ABAP RESTful Application Programming Model (RAP) objects for S/4HANA Cloud or Fiori apps
- Building OData services for custom Fiori applications or external system integration
- Creating custom interfaces with IDocs, BAPIs, or RFC function modules for system-to-system integration
How We Vet SAP ABAP Developers
ABAP development requires both language proficiency and SAP architecture understanding. We assess both.
Red Flags to Watch For
- Only classic ABAP — no ABAP OO, no ABAP on HANA experience, writes ABAP like it is 2005
- Cannot explain the difference between modification and enhancement — has modified standard SAP code without an enhancement framework
- No experience with RAP or CDS views — cannot build anything for S/4HANA Cloud or Fiori
- Has only written reports — no interface, BAdI, or OData development experience
Whatever your sector, we know CRM talent.
Tell us about the role and we will get back to you within one business day.
ABAP Development Specialisations We Place
SAP ABAP development spans custom programs, enhancements, interfaces, and modern Fiori development.
Custom Development
Reports, programs, ALV grids, data conversion tools, and business logic customisation in ABAP OO.
Enhancement Framework
BAdIs, implicit enhancements, user exits, and customer includes for upgrade-safe standard SAP extension.
Fiori & RAP
RAP object development, OData service design, and SAPUI5 integration for S/4HANA Fiori applications.
Integration Development
IDoc, BAPI, RFC, and Web Services development for SAP-to-SAP and SAP-to-third-party data exchange.
SAP ABAP Roles We Place
From junior ABAP programmers to senior development leads, we place the full ABAP talent spectrum.
SAP ABAP Developer
Delivers custom programs, enhancements, interfaces, and reports in ABAP for SAP implementation and support projects.
- Custom ABAP development
- BAdI and enhancement implementation
- Interface and integration development
SAP ABAP / Fiori Developer
Full-stack SAP developer building both ABAP backend services and SAPUI5/Fiori frontend applications.
- RAP and OData service development
- SAPUI5 Fiori app development
- S/4HANA Cloud extension development
SAP ABAP Technical Lead
Leads the ABAP development team, reviews code, defines standards, and manages the technical development workstream.
- Development team leadership
- Code review and standards
- Technical architecture guidance
Frequently Asked Questions
- What is ABAP and why is it still relevant in S/4HANA?
- ABAP (Advanced Business Application Programming) is SAP's proprietary programming language used to build custom functionality on top of SAP systems. Despite SAP's push toward standard configuration and clean core, virtually every enterprise SAP deployment has custom ABAP code — for custom reports, non-standard business processes, legacy interface requirements, and industry-specific functionality that SAP does not cover out of the box.
- What is the ABAP RESTful Application Programming Model (RAP)?
- RAP is SAP's modern development model for building Fiori-ready business applications in S/4HANA. It uses Core Data Services (CDS) views as the data model foundation, adds behaviour definitions for CRUD operations and validations, and exposes OData services automatically for Fiori consumption. RAP is the required development approach for S/4HANA Cloud (public edition) custom extensions and is recommended for private cloud and on-premise S/4HANA as well.
- What is the difference between modification and enhancement in ABAP?
- Modifications change standard SAP source code — they are strongly discouraged because they create upgrade risk (changes may be overwritten by SAP updates and require re-application after every upgrade). Enhancements use SAP's official extension framework — BAdIs, implicit enhancement spots, customer includes, and user exits — to add custom logic without touching standard code, making upgrades significantly safer.
- What ABAP experience level do most S/4HANA projects need?
- Most S/4HANA implementation projects need mid-to-senior ABAP developers who understand both legacy ABAP patterns (for migrating or rewriting existing custom code) and modern S/4HANA development (RAP, CDS, Fiori). Pure junior ABAP developers may be useful for maintenance tasks but are rarely sufficient for complex enhancement or interface development on a go-live project.
Tell Us What You’re Looking For
Share the role, your timeline, and any must-haves. No commitment required.